Augmented reality services cater to the needs of a user who crave the immersive touch to their online experiences, with the help of smart apps and markers.
Augmented reality technology and AR experiences are becoming buzzwords in the world of marketing and business. Essentially, AR technology is a combination of physical information with digitally created data.
For the user, an augmented reality experience means viewing digital overlays of data on their physical surroundings. For example, a street map, with routes overlaid virtually. But what are the implications of augmented reality in the marketing industry?
Augmented reality for marketing
As consumer awareness and preferences become more and more refined and demanding, businesses are having to think out of the box to keep clients interested. Consumers are no longer satisfied with tried and tested methods, but demand innovations ever so often. In the world of marketing, this has special ramifications as contemporary advertising is expected to do the unexpected.
Many businesses are already exploring the benefits of using augmented reality in Australia. However, the first step is to identify the target audience, as determined by a thorough knowledge of market trends and understanding of consumer behaviours.
How to Use Augmented Reality Services in Marketing
One of the most prominent consumer demands has always been the desire to try out products before buying them. True, there are measures in place to meet this demand, at various levels – from fitting rooms, test drives for cars, testers, or samples for cosmetic products, and so on. Enter an AR experience that takes this solution to the next level.
Companies can now add a digital component to their marketing strategies. The lure of innovation sometimes can be too overwhelming for the customers to resist.
When users discover that a product can be tried on from the comfort of their homes, be it a pair of trousers or the next piece of furniture to adorn their living room, they are more likely to buy the products eventually.
From the perspective of business marketing, the branding of materials, such as brochures or business cards and brochures can also be modified with a virtual component. Users can simply scan these materials with the help of their smart mobile devices and gain access to a world of additional information about a product or a brand.
Benefits of Augmented Reality in Marketing Industry
When you decide to opt for the services of augmented reality in Melbourne, consider the following advantages that you can likely leverage:
1. Novelty guaranteed
AR apps and experiences still have an element of freshness associated with them. Businesses need to take advantage of their novelty before ‘everyone else is also doing it’.
We have only touched the tip of the AR iceberg and there are many more developments waiting to happen down the line, leading to further exposure of brands.
2. Personalisation
The world of augmented reality is redefining personalised experiences’ for the users. By tapping into specific consumer interests, businesses can tailor their marketing and advertising to attract those consumers to their fold.
3. Go viral easily
Once the AR content reaches the first layer of consumers, its novelty will further push them into becoming viral. Users are likely willing to share their experiences with others on social media platforms, thereby enhancing the brand image.
4. Interactive and fun
The quality of the content is top-notch, but with that, augmented reality applications deliver top-notch content which is so much fun in a lot of cases. The entertaining content also energizes the viewers or users to recreate it in their own after viewing, which completes the viral loop.
5. Live presentations with AR
Set your brand apart from the rest in the crowd with an AR presentation. Whether it is a trade show, a business conference, or an international exhibition, take advantage of AR interfaces to present your products and create greater engagement among your audience.
Go beyond shop talk. Appeal to the client’s emotions by offering them something truly immersive.
6. Affordability
Augmented reality advertising is more affordable than conventional ones.
Moreover, the former is also more immersive, making emotional connections between the consumer and the products even more achievable for businesses.
Align Your Business Goals with AR Implementation
Now that you have gained clear insights into the workings of AR technology and how it can benefit your marketing strategies, your next goal is ideally the implementation of those ideas. Chart a clear course as to why your business needs an augmented reality makeover, and how you will incorporate that into your branding.
Advertising experts can now rely on AR resources to bring consumers to digitally interact with products before making a purchase decision. This will inevitably lead to a boost in sales. However, you must understand that not all the advantages listed above apply to businesses across the board.
What works for you, may not work for another whose goals and consumers are vastly different than yours. However, recent trends unanimously indicate that AR integration can push sales growth.
The Way Forward
Augmented reality in Australia is still in its early days of implementation. Though fun and interactive presently, it is wrong to expect that it will always stay this way. Its novelty is sure to wear off as more and more businesses adopt the ideas associated with AR experiences.
Many companies have already adopted this strategy, while many are in the process of doing so. Therefore, businesses must recognize this as the right time to integrate AR features into their products and marketing ideas.
Author
Zeal AR is an Australian based Augmented Realty Company. They are offering Web AR features for the marketing, retail, food industry. No need to install any app on any mobile devices, directly access from your web browser.
